In today’s competitive world, gaining financial success in business is a herculean task. The present scenario of the retail market does not depict a benign picture and that is when, direct selling comes into the frame. Direct Selling is referred to selling products directly to consumers in a non-retail environment.
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Chart below show the trend in growth of sales of Direct Selling Industry in India from 2015-16 to 2018-19
Indian Direct Selling Industry (in INR crores)
Compounded Annual Growth Rate (CAGR) = ~ 16%
Sales of Direct Selling Industry in India (in INR millions)
Direct Selling Market in India has recorded tremendous growth from Rupees 8308 crores in 2015. Sales have increased to Rupees 13,080 crores in 2018. It is expected that with the right policy measures, The Direct Selling Industry may touch the Rupees 65000 crores milestone by the year 2025.